SAUCONY EVERUN

In 2016, the United States Centennial professional running brand Saucony (St. Connie) opened a new era of cushioning innovation, announced in the world launched Saucony so far the most advanced EVERUN ™ sustained cushioning technology. This black technology running shoes can maintain its cushioning characteristics of 3 times longer than ordinary EVA, while the runners of each step to get up to 83% of the energy feedback. Another highlight of the season, the brand for the first time using animated virtual characters Max and Miles, on behalf of EVERUN inventor, in the introduction of animated video to share and demonstrate EVERUN black technology properties. There are 5 models of the long lasting cushioning series running shoes, Triumph ISO 2, Hurricane ISO 2, Guide 9, Kinvara 7 and Peregrine 6, respectively.

"EVERUN's enduring cushioning technology is a revolution for us and the industry as a whole," said Patrick O'Malley, president of Saucony. The main purpose of the EVERUN cushioning technology is to provide a lasting cushioning experience for the runner to achieve a smooth touch of the heel and to reduce the amount of the footsteps pressure.

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"Our designers are thinking about a new way of construction, which we call Topsole ™ technology, which uses our best damping materials to fit the foot. With this groundbreaking structure, EVERUN offers long-lasting comfort and energy feedback after running a mile and running 20 miles, especially in the final stages of the runners who need these features most often. "O'Malley Added.

EVERUN two bright spots

Reduce the pressure peak:

EVERUN's Topsole Upsole construction technology will be 3 mm thick Saucony EVERUN foam material placed closer to the foot of the location, directly below the insoles, rather than inlaid with a layer of hard material in the middle of the bottom. This construction process allows the propulsion evenly distributed to a wider area, reducing local pressure, and more dynamic and inductive.


Absorption shocks:

According to Saucony performance and innovation laboratory test results, EVERUN constitute the touch area and the heel pad can provide excellent impact protection, sustained cushioning time 3 times longer than the standard EVA, while providing 83% of the energy feedback.

The typical EVA foam becomes soft after heating, and the longer it runs, the harder it will be, and it is the time when the runner is most tired and most in need of shock protection. So EVERUN long-term cushioning technology can specifically deal with the long-running process of cushioning characteristics of the gradual failure of the problem, and effective protection of the joints.

EVERUN Marketing Advertising: Max and Miles starring



"EVERUN is not only a breakthrough in cushioning materials and tectonic technology, but Saucony will be the first to present content in video advertising using video animation," said Mary O'Brien, vice president of global marketing at Saucony. "We are always looking for new ways to tell stories, and we know that video animation is not only fun, entertaining, but also the technology in a clear and easy way to show to the rest of the world runners.

The product launch activity will focus on EVERUN's black technology properties. It was born in a secret base of the mysterious lab. The new multi-channel global marketing campaign includes an animated video featuring its fictional experimental technician: the legendary EVERUN inventor Max and Miles.

The conversation between Max and Miles is fun and shows that they are eager to share the latest findings with the global runners. Max makes a high-tech demonstration of EVERUN's many features, and Miles can not wait to express his thoughts on EVERUN in plain and easy words: "That's what we're trying to do! What can it do! "