Sunday, August 27, 2017

LEBRON X

Q: compared to LEBRON 9, do you think LEBERON X what is more prominent highlights?
A: The highlight is the "Diamond King" design concept. Each color has a unique story corresponding to it, so when you look at all the colors, you will find that each of them has a special story. In addition, the greater the bright spot is, of course, the technology of the shoes themselves. This pair of shoes will have a specially designed shock absorber system for James, a new generation of flywire technology (Flywire) technology, different from the previous fly line, a new generation of technology so that shoes and foot to maintain a good symbiotic relationship, it will The movement of the foot movement, while providing a good package at the same time without losing the flexibility. The use of Hyperfuse uppers structure is a combination of light weight, wear resistance and permeability. Therefore, when you finally get this pair of shoes, these technologies are the most important part of this pair of shoes. At the same time, shoes have TPU in the end. What we want to do is do everything possible for James to provide comfort and convenience while playing. This is the design of this pair of shoes purpose.
Q: What is James's request for his signature shoes?
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A: For us, each pair of LEBRON signature shoes need to include the following three elements: protection, package and fast response. What we need to do now is to make the shoes better. Therefore, in terms of protection, we have increased the cushioning protection layer to improve the cushioning effect and provide rapid response. In support, we use a new fly line (Flywire) technology, so that shoes more flexible, more wrapped. With the Hyperfuse uppers available, I started using diamond cutting technology. As long as you wish, you can have a light upper, good breathability and protection. So far, protection, parcel, and quick response are what we have, and what we do is make these three points even better. On the shock, James talked about a lot, a good shock system is really what he wanted. If you look back at the first pair of Soldier we designed for James, you will find one thing that James is always firm: "I want my shoes to be comfortable enough." He really is very concerned about the comfort of the shoes, and we have long For the effort - in the design of shoes at the beginning, to ensure excellent comfort shoes. Once you wear this pair of shoes, you can immediately experience a great sense of wearing. This is what we are looking for, not only to solve the traditional hard field to play the ball when the wear resistance, but also need to ensure its excellent comfort. In fact, James considerable emphasis on personal dress, have their own style, he always want to look great ... ...
Q: What special version of LEBRION X will be color?
A: LBJ X in China will issue a special edition color - Cutting Jade. The version of the performance of the Chinese culture of jade elements, the use of diamond cutting process to cut the jade. We have studied a lot of information about diamonds in Chinese culture, but also a combination of diamonds in other areas of the symbolic, so we use the "jade cutting" the color to better restore the meaning of diamonds in Chinese culture. In addition, we have many other diamond color version, one of which is called "Pressure", this inspiration comes from the diamond is hot and melted by the high temperature. This version of the color is warm, we will have a green diamond series, blue diamond series, black diamond series (this is a carbon fiber nylon as the material series). It is because each different color of the diamond itself has a unique story, so that we have the inspiration to design the diamond series of shoes. To blue diamond, for example, it represents a certain connection with the electricity. So we will be released in the new series at the same time, also tells a lot about the story of the diamond, so that the theme of the diamond and shoes can be integrated, not just a name used to name the shoes only. All of these USAB series, the US flag series, green diamond series, etc., in its series of shoes are closely related behind the story.
Q: Reverse Swoosh in NIKE shoes which is extremely rare, you can talk about its design intent?
A: Yes, we designed the direction of Swoosh, and moved it to the heel. In fact, the special version of the Swoosh design concept comes from James himself. He once said that I do not want that monotonous Swoosh, what i need is a special Swoosh. This request makes the designer Jason Petrie had to design a unique, but also make people feel domineering Swoosh version. In this way, when you see this pair of special shoes every time, you will see the upper, notice the overall design of the shoes. This is the iconic detail of James.
Q: LEBRON X has a unique soles shock absorption technology, can talk about this full palm visible cushion?
A: This is the first time in Nike basketball shoes and even all Nike products in the use of this technology. We want to let James's move and his foot down the effect of a better fusion, with a stronger consistency. We had designed ZOOM AIR in the front foot of the shoe and designed MAX AIR at the foot of the shoe. The purpose is to let the wearer get a better experience when moving, but at the same time we also hope that our products can give the wearer's foot to bring better and faster response. When you wear a shoe with a good cushioning effect, it can get a better shock effect, so you can protect your knee, back, ankle and other parts. At the same time, when you wear shoes to the ground, it can give you a good reaction. So we have to solve the problem is: how to excellent buffer effect and the appropriate reaction of the perfect combination of force. And visible full palm visible air cushion is the answer to the question.
Q: LEBRON X will be the first to have NIKE + technology signature basketball shoes, can you talk about this technology?
A: Nike + can motivate athletes to return to the stadium. When we started to design in the Nike +, our aim is to let the children can use Nike + in the game to get better performance. When you see your momentum value (NIKE FUEL POINTS), you can get a lot of data, including: your vertical bounce ability, the energy consumed, your speed performance. So that you can not only be among the peers to become a leader, and can continue to challenge themselves. Not only LeBron, Nike + to encourage athletes and sports enthusiasts, continue to stimulate the performance of the data, to achieve better results.
Q: Will James really wear LEBRON X with NIKE +?
A: Sure
Q: Will there be a special version of the Miami South Coast?
A: confidential, but this is a good question. Soon, we will have a lot of special color version available, these versions are not just for the South Coast. We want to use these colors to represent those meaningful for James, that is, with color to tell you that he himself happened in the story. So, please look forward to the special color version to be listed. For me, the South Coast is one of my favorite versions.
Q: Is James asking for a new shoe in the Olympic stadium?
A: With the Olympic Games in full swing to start, the US team won the title can be said that everyone is ready to create history, James was wearing shoes for those feet at that time is also very satisfied. But LeBron, but he still wanted to be able to wear a signature with his own shoes to meet a historic moment. So LeBron was put forward, "give me new shoes!"
Q: Will LEBRON X have an elite version?
A: Yes, we will release the Elite version in the summer playoffs. So, now the pair of LBJ X is for the regular season when the 82 games prepared, and to the playoffs of 28 games, he will wear a new release of the elite version.

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