Friday, August 4, 2017

Nike Revolution

Nike to listen to the voice of athletes as the first step in product design, Nike football launched the new revolutionary football training jacket also follow this idea.

"We listened to the views of hundreds of soccer players around the world and found that they generally preferred light and designed products for flexible mobile design."

- Peter Hobbs, Global Design Director, Nike Soccer

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For elite players who have been training in different weather conditions, football training jackets have become an important training equipment. While football is often thought to be closely linked to the performance of the players' legs, the upper body of the players is constantly in motion, so a training jacket that can follow suit becomes indispensable.

"We're trying to reduce the players' compromises in the training ground," said Hobins. "Players are usually selected to avoid excessive physical training in order to avoid restrictions on the body, some players simply do not wear jackets, because they do not like the extra weight or bloated stature.

In the study of how to make Nike Revolution jacket with more flexibility in the process, the Nike football design team from the Nike Golf colleagues from the important ideas. They have recently designed a jacket that allows golfers to play freely when hitting.

The football product design team uses a retractable engineering mesh on the back of the jacket, the shoulders and the upper arm. The sleeves are free to swing independently of the jacket body to ensure that the athlete is free to move.

"And regardless of the technical characteristics of the training jacket, if the players do not like its appearance and fit, it will not wear it in training," Hobins said. "This revolutionary jacket to keep track of the characteristics of the tailor-made fit, which is consistent with the aesthetic of modern football.

Nike Revolution training jacket in the design only retains the player needs the function, abandon the redundant design, including the volume and weight. So that this jacket to become Nike's most lightweight ever football training jacket.

Nike football design team attention to each design details, from the hot pocket, to prevent the zipper swing cover, to extend from the shoulder to the elbow of the iconic strip.

The jacket is lined with a mesh jacquard fabric to ensure air permeability and comfort. The armpit area allows the air to flow directly into the jacket, helping the player to heat the body. All elements of scientific and technological innovation in the transparent body revealed, creating a stunning beauty.

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