Saturday, July 8, 2017

Reebok Asia Star Series

Reebok Classes, the world's leading sports brand, announced today that its Reebok Classics will launch a cross-border star program called "Asia Star" in the fall of 2012, including Chinese Taiwanese artist Wu Jianhao, Japan's multi-player Verbal, and A large number of Asian artists, including some of the members of the famous Korean music producer Pu Zhenying (JYP) and 2PM and Miss A, have become partners in the Reebok brand, and have launched their respective series of co-productions to inject new elements into the Reebok Classic series.

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In the Asia-Pacific male artist, Wu Jianhao across the music, the trend of the two circles, dynamic music and fashion trends in his perfect presentation, which coincides with Reebok brand DNA coincide - music and trend of integration and cross-border. As a former popular in Southeast Asia idol combination F4, Wu Jianhao's strength and efforts can be described as obvious to all. As a musician, he has released many albums, musical style is unique, and has an irresistible stage charm. At the same time, his eye-catching performance in the drama has been widely affirmed, increasingly become a shape, strength both the potential actor. In recent years is the trend of their own brand, in the design of their own distinctive personality and ideas. Set singer, actor, director, producer, designer and so on in one, Wu Jianhao is toward a goal of all-round artist big step forward.

Talking about the cooperation with Reebok Reebok, Wu Jianhao unable to bear the excitement, said he was from the petition is a true series of Reebok fans, especially love the series under the Pump shoes. He said: "Reebok is a rich creative and inspiration of the brand, from the urine affect my view of the trend in my memory, regardless of junior high school or high school, almost every partner wearing Reed Pump series. I am honored to have the opportunity to incorporate my personal style into Reebok Pump. "

As the most important part of this "Asia Star" partnership, each artist will choose one of the most classic Pump Fury HLS series in the Reebok brand, plus a personal design to show their unique personality and The elaboration of "classic".

Wu Jianhao chose a purple Pump Fury HLS, with "love and faith" for the design theme, in the shoes of the adhesive tape to add the English word "Faith" words and own jewelry brand "3.VO7" The logo, in the shoes on the design of a representative of the black heart-shaped pattern of love. He also specially designed a purple black NCE jacket to match the shoes, jacket with the same "Faith" and "3.V.O.7," the pattern, and a classic baseball neck rib design.

"We are very honored to be able to bring together in the trend of such influential idol and Reebok classic series of cooperation," Reebok Asia Pacific Classic Series Marketing Director Markus Wonko, for the "Asia Star" cooperation project has its own "We are interested in fame, art, music, and entertainment. We are trying to show their unique attitudes to enrich the value and style of the Reebok Classic series and to encourage Reebok brand supporters in their field In the positive work, show themselves.

In order to showcase the full range of Rainbow Pump Fury HLS charm, a 360-degree marketing campaign is about to start in the Asia Pacific region. These trendy artists will wear their own design or selection of Reebok Pump Fury HLS, through the print ads, retail stores and network platform, to the trend and fashion enthusiasts to show this inspirational and creative brand.

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