Movement is not confined to professional venues,
Street lanes, highway fields
Are the modern sports field.
Every day, the city is a line of people
Accompanied by dawn and sunset running on every road in the city,
Shuttle between high-rise buildings,
Free ride, no fetters,
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Jumping out of a beautiful city landscape.Anta to the city as the theme, launched a series of running shoes, the first station selected in the southern city of modern fashion and traditional culture coexistence of Guangzhou, with low-key neutral color, urban landmarks and fashion sports aesthetics, Simple, Smart, Comfortable City Running Shoes.
Different from the traditional running shoes mesh breathable braided uppers, this running shoes with a sense of light to help the surface, through the material characteristics of light and landscape structure to show changes and integration, while taking into account the running shoes required breathability and parcel, Natural fit foot surface, light and soft.
The soles are made of ultra-soft EVA, comfortable, lightweight and flexible, both to provide the city road movement required cushioning, but also to reduce the long distance running to the foot to bring the sense of weight and fatigue, hardness of 48 ° high Playing the big bottom just right to ease the pressure of the forefoot, but also fit the arch of the natural depression, and enhance the stability of the foot in the movement.
The soles in the focus of the location of the design of the sliding groove, to adapt to any road conditions, whether to speed up the run, emergency stop or turn, jump, soles have enough friction and grip, so that the pace of the runners Smart and safe sense.
As the first city of Anta series of running shoes, its design and sports performance are highly anticipated, we especially invited the designer shoes designer Tom Berend for us to tell the design of this running shoes inspiration and share his modern urban sports, running shoes design and Urban development.
TOM BEREND
Graduated from Cincinnati University, many times in the field of design, art and other fields.
First of all, please also tell us more about this pair of urban concept as the theme of running shoes.
Tom Berend: Design comes from life, I appreciate the simple linear aesthetics of the building, compared with the traditional running shoes design, the city concept is more unique.
In this design of running shoes, how to run shoes sports characteristics and urban style combined?
Tom Berend: Modern urban residents who pay attention to the movement, and do not want the process of fitness looks too "movement". The trend of leisure life to bring people a lot of changes in the concept, people need a pair of functions to meet the sports properties, but also to wear any place to run shoes. Guangzhou is a metropolis with a sense of history and modernity. I would like to design a pair of light and comfortable, wild style, suitable for people's daily movement and wear shoes.
In this design of running shoes, how will the architectural elements throughout the design?
Tom Berend: Many people like to jog at the Pearl River, where you can see the iconic building in Guangzhou Xiaoman Yao, the diamond line on the building is very beautiful, every day with the sun from east to west, the surface of the building with the light Changes that indicate people's vibrant city life. I applied this design to the side wall of the shoe, so that the upper line structure like a small waist like a simple, pure.
This running shoes with a sense of light to help face, completely different from the past two years, the common breathable mesh weaving process, can talk about the reasons for this special material?
Tom Berend: The current trend of fashion points to more refined materials, rather than purely sports style. Design of minimalism is the key, while running shoes still have the functionality, but in a more subtle way.
The past few years running into a fashion trend, can talk about your running and the development of urban culture view it?
Tom Berend: With the prevalence of running sports and the development of shoes, people in addition to the requirements of running shoes in addition to the original movement protection function, more and more attention to its contains the trend and trend elements, so the design of running shoes should also use a large number of cities Aesthetics and fashion elements to show the modern city people positive, vibrant mental outlook.
Finally, for everyone to briefly summarize the city under the series of running shoes to buy the biggest bright spot?
Tom Berend: This shoe can cater to the needs of consumers in sports performance, but also to meet their daily leisure wear aesthetic. It's light and comfortable, style wild, you can completely release your pressure.
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