Nike launched the football striker killer "poison front"

Nike today released the latest professional football field of innovation and technology: Nike "poison" (The Nike Hypervenom). This is a according to Nei Maer, Rooney, Ibrahimovic and other striker players feedback and recommendations to launch a new football boots. These players made it clear that they needed an attacking weapon that could quickly create an attack space in the restricted area and finish the shot from any angle.

The players talked about the increasing flexibility of their opponents, and they think the current defender is as quick and agile as many of the world's top strikers. Nemal's feedback is most straightforward: "I need a shoe that can help me create more space and more quickly, and I need it to improve my flexibility so that I can shoot before I get into the opponent's double gavel."

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"Nemal's opinion is crucial," said Phil McCartney, vice president of Nike soccer footwear, who has been wearing the Mercurial Vapor IX, which helped the players insight and discover A sub-system is a pure speed of the product, while the 'poisonous front' is focused on creating space to the ball into the goal. This subtle difference is particularly important, 'poison front' focus on improving the player's flexibility and Shooting ability.

The design team led by Denis Dekovic, director of design for Nike's football category, designed and researched by observing the offensive process in today's game. "The game is changing," he said, "but the speed is the focus of the offensive side of the game, but now every player is fast, and the birth of the poison is a response to the change. Faster, not only refers to the speed of running faster, but also means that in a small space to deal with the ball faster, they want to use their inherent flexibility in the defense of the restricted area found offensive space, And then create the opportunity does not exist, to fight against those faster, more flexible defensive players, 'poisonous front' shoes is designed for this.

"These strikers are impressed by the extraordinary talent and creative performance of the game, and the fans, teammates and opponents are well aware that these players can create the greatest threat. To meet their needs, to provide the best products to their advantage. "

The design team believes that this new product must be the revolutionary innovation of shoe manufacturing. "In general, a new pair of shoes will focus on improving comfort, upper material, soles and spike configurations." Poisonous front 'shoes in the above aspects of the use of a new solution.When we and When players communicate, we understand that the only solution is to create a new product. "

"The new NIKESKIN system is used in the vamps of the 'poisonous front', and NIKESKIN uses a soft mesh material in combination with a polyurethane film and then added to the Allergy Control Technology (ACC). The ACC technology ensures that both wet Or under dry conditions, the shoes have the same control of football.

"The mesh material makes the shoes with extraordinary comfort and touch.The players want us to create a close to barefoot feel the shoes, the use of the mesh so that we closer one step. Nike ACC technology to keep the mesh dry, But will not reduce the flexibility and comfort of shoes, which will not affect the performance of shoes and the original design of the track.

"Poisonous front" also uses a new shoe last, this shoe last to focus on removing the embedded material, so that the foot closer to the venue and football. It is so far Nike most fit the body structure of the shoe last.

The last element in the design may be one of the most vulnerable innovations in football. Nike has worked with several of the world's top podist students to create a forefront of the separation of the forepaws - it helps the players to take the time to get out of the guard. Its effect can be seen in the forefoot of the concave, it can help the first metatarsal quick start, it is this part determines the reaction time to start the feet.

Outsole at the bottom of the use of compressed nylon, making the soles lighter, faster response, help to deliver power and very light. The structure and length of the spike are designed so that the sole can quickly catch and start more quickly. All design innovations are designed to make the player create space faster than before.

McCartney said: "'poisonous front' shoes is a creative new generation of players the most perfect interpretation. 'Poisonous front' agile, fast, it completed the kicker can shoulder the planet on a very small number of top striker. "

The new Nike 'poisonous front' shoes will be June 2 in Brazil on the game in England by Nemal and Rooney wearing debut. Other players who are about to wear this new shoe include Zlatan Ibrahimovic, Robert Levandowski and Danny Weier Baker.

Converse Pro Leather

Born in the golden age of basketball Converse Pro Leather is not only the most representative of the brand shoes, also opened a modern modern shoes design a new era, in the history of sports shoes enjoy a pivotal honor status. This year, autumn and winter, Converse grand announcement and the Hong Kong trend of cultural representatives, one of the Clot jointly launched limited Pro Leather series. Converse will hold a press conference on November 1 at Clot's Hong Kong Causeway Bay JUICE store. Clot principals Edison Chen and Kevin Poon will come to support. Clot for Converse Pro Leather High Top and Low Top Shoes and Memorial TEE will be available at JUICE and JUICE Online on November 2, 2012.

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Clot For Converse Pro Leather is one of the Converse First String series of Converse 2012 autumn and winter with the world's top five well-known brands. Converse First String series is a focus on high-quality shoe-making process and very modern design concept of high-end limited series, but also from around the world, with a variety of backgrounds of creative culture of cooperation series. The brands include Clot, Bodega, Patta, Saint Alfred and Stüssy are the world's most famous shoes culture Royal Palace, and its own unique shoe culture and experience and experience, the classic Converse Pro Leather shoes to create a new look different. Converse First String High-end designer Matthew Sleep said: "Pro Leather from the basketball, more and more into the fashion, music and other areas of diversity, has long been an American cultural symbol. I am pleased with this time with Clot Of cooperation, the integration of a more modern meaning and concept, given the new creative shoes, I think there is nothing more than this more real cooperation.

"Pro Leather has a very glorious history, and now there are still a lot of people like it, it has long been a classic but always across history, giving a timeless feeling," Clot principal Edison Chen said: "Every time And Converse are very happy to cooperate, they can always put our ideas well integrated and perfect presentation and interpretation, burst out more creative ideas.

From Hong Kong, Clot, co-founded by Edison Chen and Kevin Poon, introduces a unique street culture and extends it from Asia to the world. This design inspiration from the heart for the Converse Pro Leather shoes original memory and the initial deep impression. The introduction of the two Pro Leather use of its usual favorite retro elements as the theme, reminiscent of the original style of the shoe and its rich historical content. HIGH TOP shoes designed to use the old-school retro white stone carved canvas shoes, with a red leather design Converse; classic Star Chevron Star Rock Logo and LOW TOP red with the main shoe body with a white Logo, made Out of a unique sense of contrast. For the table grand thing, it will launch a series of the same color to commemorate the TEE, only sell 320 yuan, fans do not miss!

Nike Sportswear LEBRON X

Created by the concept of cork to create a unique LEBRONX tribute to the championship
On June 21, after winning the first championship, LeBron James opened champagne to celebrate that this was his unprecedented year. LeBron James has won three of the most valuable players in the regular season, one of the most valuable players in the finals title, but these personal honors and James and his teammates won the collective honor compared to seem to be inadequate.

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World Champion - this title is like the top champagne can withstand the test of time, but also for the real cork version of James tenth signature shoe design inspiration. Drawing on LeBron ten high-performance shoes, NikeSportswear for this shoe with a high quality materials and manufacturing process, make it more refined, suitable for off-court wear.

This LEBRON X NSW cork sports shoes marked the first by Nike signature basketball shoes extended the birth of a variety of NikeSportswear version of the birth of a mix of golf course under the advanced material.

Nike Sportswear LEBRON X cork sports shoes will be available in the designated shop in December.
Nike Sportswear LEBRON X Cork version
The Nike Free TR Fit 2 Shield is made of textile material that meets seasonal requirements and enhances warmth and durability. Reflective material improves visibility when the light is poor, while its DWR (durable waterproof) coating can Breathable at the same time, so that the feet in the wet weather also keep dry. The inside of the shoe raised the upper part of the bow-shaped foam to enhance the foot support and stability.

Nike Free soles of the vertical and horizontal groove design, providing a bare feeling as well as the stability of multi-directional movement, while retaining the training shoes inherent grip and shock function. Phylite in the end can bring light and adequate durability, so that the effectiveness of the outsole increased exponentially, thereby significantly reducing the weight of the shoes. The use of environmentally friendly materials made of heel and front foot rubber groove, help to enhance its multi-way grip on a variety of road.

Reebok Asia Star Series

Reebok Classes, the world's leading sports brand, announced today that its Reebok Classics will launch a cross-border star program called "Asia Star" in the fall of 2012, including Chinese Taiwanese artist Wu Jianhao, Japan's multi-player Verbal, and A large number of Asian artists, including some of the members of the famous Korean music producer Pu Zhenying (JYP) and 2PM and Miss A, have become partners in the Reebok brand, and have launched their respective series of co-productions to inject new elements into the Reebok Classic series.

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In the Asia-Pacific male artist, Wu Jianhao across the music, the trend of the two circles, dynamic music and fashion trends in his perfect presentation, which coincides with Reebok brand DNA coincide - music and trend of integration and cross-border. As a former popular in Southeast Asia idol combination F4, Wu Jianhao's strength and efforts can be described as obvious to all. As a musician, he has released many albums, musical style is unique, and has an irresistible stage charm. At the same time, his eye-catching performance in the drama has been widely affirmed, increasingly become a shape, strength both the potential actor. In recent years is the trend of their own brand, in the design of their own distinctive personality and ideas. Set singer, actor, director, producer, designer and so on in one, Wu Jianhao is toward a goal of all-round artist big step forward.

Talking about the cooperation with Reebok Reebok, Wu Jianhao unable to bear the excitement, said he was from the petition is a true series of Reebok fans, especially love the series under the Pump shoes. He said: "Reebok is a rich creative and inspiration of the brand, from the urine affect my view of the trend in my memory, regardless of junior high school or high school, almost every partner wearing Reed Pump series. I am honored to have the opportunity to incorporate my personal style into Reebok Pump. "

As the most important part of this "Asia Star" partnership, each artist will choose one of the most classic Pump Fury HLS series in the Reebok brand, plus a personal design to show their unique personality and The elaboration of "classic".

Wu Jianhao chose a purple Pump Fury HLS, with "love and faith" for the design theme, in the shoes of the adhesive tape to add the English word "Faith" words and own jewelry brand "3.VO7" The logo, in the shoes on the design of a representative of the black heart-shaped pattern of love. He also specially designed a purple black NCE jacket to match the shoes, jacket with the same "Faith" and "3.V.O.7," the pattern, and a classic baseball neck rib design.

"We are very honored to be able to bring together in the trend of such influential idol and Reebok classic series of cooperation," Reebok Asia Pacific Classic Series Marketing Director Markus Wonko, for the "Asia Star" cooperation project has its own "We are interested in fame, art, music, and entertainment. We are trying to show their unique attitudes to enrich the value and style of the Reebok Classic series and to encourage Reebok brand supporters in their field In the positive work, show themselves.

In order to showcase the full range of Rainbow Pump Fury HLS charm, a 360-degree marketing campaign is about to start in the Asia Pacific region. These trendy artists will wear their own design or selection of Reebok Pump Fury HLS, through the print ads, retail stores and network platform, to the trend and fashion enthusiasts to show this inspirational and creative brand.

Nike LunarGlide+ 4 with Nike Zoom KD4

August 23 afternoon, 2012 Nike Sports Meeting ushered in two special "track trapeze" - Yu Wenle and Fan Fanqi and his teammates in the 4X 100 meters hybrid relay success, black Chen Jianzhou also to the track side for the His wife and friends cheer. Yu Wenle group time is only 59 seconds 17, so that the scene of all running friends and fans are amazing. In this movement of the "track trapeze" area, Nike came to participate in the movement of the runners to prepare the use of engineering weaving process design Nike Flyknit running shoes and the new upgrade Nike LunarGlide +4 running shoes, so that more people experience Innovative running equipment to provide the perfect wearing experience. In addition, equipped with digital sports technology Nike + Running equipment and mobile applications, but also for each runner to track the key information when running, with data to stimulate their performance. The next three days, "track trapeze" will also create more surprises for everyone, if you have not completed their own run this week, the goal, which battle!

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Signature shoes need to show the athlete's personality and meet their needs. Kevin Durant's KD series must be excellent features and his self-confidence and not proud of the integration of personality, so as to achieve his all-round play with the full range of mobile demand design. In fact, Kevin's needs are simple. In a conversation with chief designer Leo Chang, Durant said: "I want my shoes to be light and tighten my feet as much as possible." This is critical. Of the upper design to Kevin more comfortable space, many lock the pace of the design, are the Nike Zoom KD IV Adaptive Fit system embodies. The shoe is also based on a conversation with Kevin, tells his personal story: Outsole details of the design contains a tribute to the family of Kevin Durant, to his first coach Big Chucky, DC tribute , As well as to his hometown Seat Pleasant tribute.

To celebrate A BATHING APE in Japan's largest fashion professional shopping site ZOZOTOWN 3 anniversary, the brand specifically with the famous crystal brand SWAROVSKI cooperation launched A BATHING APE in ZOZOTOWN 3rd ANNIVERSARY series, absolutely worth noting!

The series of black and white color for the main tone, fully highlight the crystal elements of SWAROVSKI, add a shiny different pieces of different items, such as A BATHING APE classic logo on the addition of crystal edge, bring out Very different feeling. Black and white print tee more specifically to use the corresponding color of the crystal with a landscaping pattern can also see the designer's mind. In addition to print tee, the series of tote bag and truck cap can be seen with different sizes and colors of the composition of the ape head, with a detailed shiny visual effects, can not miss the bright spot.

Series of other single items are parka, jeans, canvas shoes and cold cap, etc., for a public supporters in this autumn and winter to bring more shiny matching choice.

adidas NEO Label Live Your Style

The last wave of heat in the summer is slowly blowing into the city, do you think of the fresh and beautiful campus life? AdidasNEO Label August for you to bring youth back to school season series of single product, full of seasons color block splicing, with fresh and simple stripes processing, reflecting the details of the knitted Logo, and supplemented by both fashion and function of the new backpack, fresh Mix and match, let the campus wind with adidasNEO Label random scattered!

Youth back to school season series of bags and clothing

This month the youth back to school season series launched fresh bag series, striped hooded sweatshirt, stitching sports jacket, Logo sports trousers and other college sports must have a single product.

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Shoulder bag is the focus of this month's campus style modeling, adidas NEO launched a simple logo backpack with dark blue light blue, yellow and black color, simple wild, as well as powder, yellow two-color wave backpack, is definitely cute academy Girls preferred!

Striped Hooded Sweatshirt Use of Tibetan blue and blue, college red and other classic Academy color and in the horse gray, detective gray green, bright white match, striped fresh simple design is always the best representative of sportswear, girls more use terry cloth Bat sleeves of the design, to create the school every day to wear essential basic single product. Stitching sports jacket design simple atmosphere, the overall use of two-color stitching, girls more use of splicing lines, making even the sportswear also highlights the beauty of the girls line. Knitted sports trousers will be comfortable in the end, in the lower part of the surprise surprise to join the adidasNEO logo, free with sports suit or short sleeve T-shirt, a single product garden naturally emerge.

Light and comfortable sandals

August adidas NEO Label Introduce a variety of light and comfortable slippers, including shell head, running shoes, skateboard shoes and other styles, you can always find the favorite one! Tribute series and DerbyW (LOGO) series as adidas NEO Label classic style, the continuation of the previous shell head design, simple style is very suitable for daily wear. VRacer Lea from the design of running shoes plus lightweight suede upper, light and comfortable both, will lead to numerous NEO youth heart water! SKNEO Lite Lo design is derived from skateboard shoes, and clothing theme ALL3D rapid popular associated with the design details and color will ignite NEO youth with enthusiasm. EZ QT LO / MID W series has a comfortable light outsole care of your feet, with a texture of the leather or suede leather upper, upper prints to meet the young girl's heart, the movement also revealed colorful The mood.

August youth return school season, let our hearts back to the vibrant and happy campus, enjoy the sun, summer night, enjoy the breeze, drizzle, enjoy life to enjoy love. Put on adidasNEO Label, do yourself yourself!

In addition, in the August 13, 2012 to September 6, adidas NEO designated stores to buy any two items (except hat socks) and with any return to school set designated new, you can adidasNEO large capacity soft pencil bag 1 (each number of colors is limited, and finished). NEO young people, taking advantage of youth back to school at that time, action up!

NIKE Lunar Glide+ 4

This summer, the people of Guangzhou set off a sweat of the sports boom. On the evening of July 27, Nike brand with a new Nike + running products, and Guangzhou famous star Hu Zhijun, Lu Jianjun and other cities in love with running celebrities together, in the Milky Way Sports Center night activities for the global athletes cheer.

In addition, has been committed to running into more humane unique experience of Nike, in the evening also launched the "Nike + run gas station" running service. From now until August 12, called "Nike + run gas station," the blue minibus will stop at the Nike brand experience store at any time, 24 hours for the Guangzhou running enthusiasts service. This blue minibus in addition to a professional running coach led to do warm-up and relaxation, to teach running knowledge, the car also for the runners storage items, ready to drink, energy supply, and equipped with Wi-Fi and charger intimate service The Runners can try to prepare the latest NIKE + car

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Running equipment, including NIKE Lunar Glide + 4 and NIKE + SportWatch GPS. Call "Nike + run the gas station" is very simple, Nike + registered members as long as the convening of 10 or more runners, call 400-8884-656 telephone hotline, blue minibus will be the fastest speed to run the assembly site , For running service.

As the world's largest running club, Nike + community recently introduced a redesigned iPhone version of the Nike + Running application, Android version of the Nike + Running applications and more interactive support. The new software gives runners a new optimized user interface in which users can customize and update each system setting to get more new features. Nike + positioning function allows runners more convenient in the city to find the right running route. In addition to hot running map, runners can also experience the Nike + hottest route ranking and hand-painted and new map features. After running, the runner can upload his running map to microblogging, Facebook and Twitter and other online communities through a simple mobile phone screen to share your sports record with friends. In addition, Nike + Running application innovation is the key to the "next step" feature, the function of the runners click into the system recommended by the challenge of the project, but also shows your last running situation and your average situation compared to the reference, And provide the next running advice. Set the linkage, community, interactive sharing and data evaluation and other characteristics of a Nike + Running new service model that can give runners more fun running experience. Both applications are available for free download, providing runners with records, sharing and running data comparison services, and support for a unified intelligent user experience.

In order to encourage more local people to participate in the beneficial physical and mental exercise, Nike also specially through the microblogging to run the map game, through the above-mentioned Nike + Running application or Nike + SportWatch GPS sports watch set their own running routes, Complete a different task, you can get carefully prepared by the Nike gift, please pay attention to "Nike".